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Thu | Jun 24 9:30 AM - 12:30 PM

Design Thinking, UX and Design Innovation Management – DFIB

Business Durham Business Durham

Durham Future Innovation Building Programme 24/6/21 Design Thinking 25/6/21 User Experience (UX) 1/7/21 Innovation & Design Strategy

24/6/21 Design Thinking Masterclass and Workshop

This event is for County Durham SME Newcomers to Design Thinking, to drive innovation and creativity in their company.

This exciting and successful creative method is for your business if you want to create, transform, improve, diversify, extend your product, process or service.

You will gain knowledge about what companies are achieving through Design Thinking. This will include the explanation and use of case studies to highlight the beneficial effect of design in business.

You will learn about how to apply methods to ignite your creativity and really get you excited about future opportunities for your business.

Register for the masterclass with a workshop now. This workshop is part of the Durham Future Innovation Building Programme.

WHAT DESIGN THINKING IS AND WHY IT MATTERS

Section ONE: What Design Thinking is.

• What is Design Thinking and where did it come from

• Human centred approach

• Frameworks

• Phases

Section TWO: Examples of using Design Thinking in practice.

• Examples of using Design Thinking in practice.

• Design Thinking and innovation

• Developing products and services

• How to integrate Design Thinking in an SME.

Bio Nick Devitt

This event is delivered by a world class design thinking expert with an impressive range of experience in design. He has been an Associate for the Design Council, designed many new products, transformed services, delivered business design programmes, and worked with many businesses.

25/6/21 User Experience (UX) Research

Target audience: SME’s who want to learn about UX research, and how to use it in their everyday work.

This event is for County Durham SMEs that want to develop and improve their digital products by putting their audience at the centre of their decisions.

The success of digital and other products comes from understanding the needs of people who will use them. There are a number of research techniques that can help identify those needs. Techniques such as:

● What tasks are your potential audience trying to achieve

● Are they currently solving their problem

● What’s not working for them

● What can be improved to give them a better experience

This masterclass will give an introduction to UX research, highlighting some of the main techniques and a demonstration of some of these techniques in practice.

Section 1

● Into to qualitative research

● Semi structured interviews

Section 2

● User observations

● User journey mapping

Section 3

● Usability testing, to include; card sorting, tree testing, first click testing

● Key takeaways and resources links

Jamie Campbell

User Experience Designer

Jamie is an experienced UX practitioner. He has worked with a variety of large and small organisations to help improve their user experience. Organisations such as Capita Government Services, British Library’s Business & IP Centre, The Department for International Trade and Newcastle University have all benefited from Jamie’s work.

Putting the customers at the heart of design decisions, Jamie has in-depth and practical knowledge of the methods and tools to enable a great user experience.

1/7/21 Innovation and Design Strategy Masterclass

This event follows on from the Design Thinking Workshop and User Experience workshop to explore what an innovation strategy could look like, who is using one, how easy it can be, and what it looks like in terms of the success of the business. It also explores its equal, but different role at the strategic level of a business. This event is a must attend for County Durham SMEs who are seeking to explore what design thinking and innovation could mean for them, how to initiate it, and how to introduce a creative direction to enable business longevity, success, growth and diversification.

• You will gain knowledge about the different types of innovation.

• You will understand the true value of innovation and its positive benefits as a continuous strategy and mindset in your business.

• This is an information packed event, with plenty of case study examples, interaction and pure enjoyment, not to be missed.

INNOVATION AND WHY IT MATTERS

Section ONE

Explaining Innovation

• Innovation context, new to me, new to the world, failing to succeed.

• The simplicity and challenges of business innovation.

• Reasons to innovate.

• Types of innovation, Incremental to radical and disruptive.

Section TWO

Developing an innovation strategy.

• Examples from start-ups to corporates and methodology for business transformation as a continuous process to drive projects and innovation.

• Innovation roles

• Intellectual property

• Measuring outcomes and impact

• How can innovation be framed to aid the design and creative process your business?

Nick Devitt

This event is delivered by a world class design thinking expert with an impressive range of experience in design. He has been an Associate for the Design Council, designed many new products, transformed services, delivered business design programmes, and worked with many businesses.

Comments from the last event: “Nick is an excellent choice. I look forward to his next talk.”

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