Return ArrowBACK TO ALL EVENTS

Location

Virtual Event

Virtual Event

This event is held entirely online. Access detials will be provided from the host, upon registration.

Return ArrowBACK TO ALL EVENTS

Thu | Nov 18 2:00 PM - 6:00 PM

Using Social Media Data for Impactful Communications

Creative Fuse Creative Fuse
Join Creative Fuse North East for a FREE 4 hour session on Using Social Media Data for Impactful Communications.

Date: Thursday 18th November

Time: 2-6pm

Duration: 4 hours

FREE SESSION

This session is led by:

  • Dr Wasim Ahmed, Lecturer in Digital Business
  • Dr Marc Smith, Sociologist and Director of the Social Media Research Foundation

Event details:

The need for organisations to gain insights into social media has grown significantly with the popularity of social networking websites including Twitter, YouTube, Facebook, LinkedIn, and Instagram. As people increasingly participate in online communities for social, commercial, and civic interaction, masses of data are being generated which can be utilised for commercial insights, and new methods are needed to study these phenomena. This session focuses on using tools to give data-driven marketers access to powerful social media analysis features including influencer identification, brand evaluation, social listening, content analysis, ideation, lead harvesting, competitor social and campaign analysis, automation, white-labeling, and more. The session will specifically look at accessible tools (such as Microsoft Power BI and NodeXL Proto) that support analysis and visualisation.

Key elements of the workshop include:

  • Installing and using relevant tools and platforms
  • Data preparation and cleaning methods
  • Data about relationships, entities, and groups
  • Content analysis, network structures and data visualisation to support decision making

Key Outcomes:

  • Appreciate the increasing use of social media data across commercial organisations
  • Understand key tools for influencer identification, brand evaluation, and social listening
  • Learn theories and concepts of networks and social networks
  • Learn to prepare your data for analysis and identify key people and groups on social networks
Avaialble IconAVAILABLE TO: CostCOST:

Members

Non Membersprices start from

FREE

Avaialble IconONLINE ZONE

Online Only

Subscribe To View Zone(s)

VISIT EVENT SITE